UAE Trade Show Tips for International Exhibitors

Whether you’re a seasoned exhibitor or you’re attending your first show, you’ve probably noticed that not all trade shows are created equal. In fact, there are substantial differences between trade shows in the United States and those held internationally. From the terminology used to the ordering processes and billing procedures, these distinctions can have a significant impact on how businesses approach, prepare for, and succeed at these events. In this post, we’ll explore those differences, covering everything from the gap in exhibit space to the distinct terms, ordering processes, and billing methods characteristic of U.S. and international trade shows. Understanding these nuances is essential for businesses aiming to expand their reach, break into new markets, and maximize the return on their trade show investment. Let’s get started!

US Travel & Visa Requirements

It’s important to stay informed about the latest travel advisories and visa requirements for the United States. Planning ahead is a crucial step to ensuring a smooth travel experience.

Here are some authoritative sources for the most up-to-date information:

The Centers for Disease Control and Prevention (CDC) provides comprehensive health-related travel advisories.
VisitTheUSA.com, the official travel site of the USA, offers a wealth of information for planning your visit.
Check your trade show’s website for international exhibitor information and trusted travel websites can provide additional insights and real-time updates.

For many international visitors, a visa may be required to enter the United States. This is particularly true for those planning to attend scientific conferences or engage in other business activities. It’s advised to start the visa application process at least 90 days before your intended travel date to allow sufficient time for processing.

For detailed information on the Business Visitor Visa Type B-1, which is commonly used for those attending conferences, negotiations, and other business-related activities, please consult the U.S. government’s official webpage: Business Visitor Visa Type B-1
In this post, we’ll explore those differences, covering everything from the gap in exhibit space to the distinct terms, ordering processes, and billing methods characteristic of U.S. and international trade shows. Understanding these nuances is essential for businesses aiming to expand their reach, break into new markets, and maximize the return on their trade show investment. Let’s get started!

Exhibit Booth Dimensions: Square Feet vs. Square Meters

One of the primary differences between U.S. and international trade shows is how the spaces are defined and sold. U.S. expos usually sell space in 10′ x 10′ increments or per square foot, while exhibitions worldwide typically use a 3m x 3m increment or square meter standard. This might not seem like a significant difference, but it can affect how your pre-built designs or pop-ups fit into the allocated space.

It’s also crucial to keep in mind the conversion rate from between meters and feet. One meter is equal to 3.28 feet. A 3m x 3m square meter expo space is equal to 96.88 square feet. A 10’ x 10’ booth space is equal to 9.29 square meters.

Pipe and Drape vs. Stands

Another unique aspect of UAE trade shows is the use of a common pipe & drape measurement standard for shaping basic linear booths. Most international shows use hard-walled system stands, which often include electricity and lighting as part of the booth fee. For international exhibitors used to these standards, the pipe & drape configurations might be unfamiliar. Be sure to consider these differences when designing your display materials.

When it’s time to order your exhibit booth, visit nucleusexhibitions.com/contact-us to find your event, create a log-in, and order products and services for your exhibit booth. If you need help our customer service team is available by phone or chat.

UAE Trade Show Tips for International Exhibitors